Available for new projects · Remote worldwide

    A/B Testing Consultant

    Experimentation is only useful when the design, assignment, logging, and readout are trustworthy. I help teams build a practical experimentation process or platform so product and growth decisions are based on evidence rather than noisy dashboards.

    What I can help with

    • Experiment design, hypothesis framing, and power analysis
    • Metric definition, guardrails, and sample-ratio checks
    • Bayesian and frequentist analysis pipelines
    • CUPED and variance reduction for faster learning
    • Causal inference when randomization is not available

    Why work with me

    Remote-first, worldwide

    Fully remote delivery with clients across the US, Europe, and Asia — async-friendly and outcome-focused.

    Timezone overlap

    Based in Islamabad (PKT), with working-hours overlap into both US and European mornings/evenings.

    Fixed-price clarity

    Scoped proposals with clear deliverables and timelines — no open-ended retainers required to start.

    Fast, senior delivery

    Direct work with one experienced engineer — no account managers, no hand-offs, working software each sprint.

    Relevant services

    Frequently asked questions

    Can you review our current A/B testing process?
    Yes. I can audit assignment, exposure logging, metric definitions, sample-ratio mismatch checks, analysis methods, dashboarding, and decision rules.
    Do we need an experimentation platform?
    Not always. Some teams need a better process first. Others benefit from a lightweight platform or tooling around assignment, logging, and readouts. I scope based on testing volume and risk.

    Let's talk about your project

    Tell me what you're working on and I'll come back with ideas, a scope, and next steps — usually within 24 hours. Free discovery call, no commitment.